Abstract：Entrepreneurial opportunity window affects the first-action and late-action decision-making of entrepreneurial enterprises. The z-Tree system simulates the decision-making process of first and late start-up enterprises based on the market entry order, recruiting 60 college students to participate in the experiment, and uses the rank sum test model to process the data collected by the experiment. The main conclusions include: 1) When the opportunity window is not opened, the first start-ups always have market advantages, while the second start-ups have market disadvantages. The advantage gap between the two types of start-ups is relatively fixed. 2) Under the technology opportunity window, the change of technology gap between first start-ups and second start-ups has a significant impact on the output and profit of first start-ups, but has no significant impact on the output and profit of second start-ups. Second start-ups can narrow the market advantage gap between first start-ups and second start-ups by developing technology. 3) Under the institutional opportunity window, the change of institutional cost has a significant impact on the profits of first and second start-ups. The government can adjust the change of market advantage between the two types of start-ups through institutional cost.
彭华涛, 李冰冰, 曾宇. 机会窗视角下创业企业的次序决策机制研究[J]. 复杂系统与复杂性科学, 2021, 18(4): 30-42.
PEGN Huatao, LI Bingbing, ZENG Yu. On the Order Decision Mechanism of Start-up Enterprises from the Perspective of Opportunity Window. Complex Systems and Complexity Science, 2021, 18(4): 30-42.
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