在充分考虑消费者对废旧家电残值的预期和零售商提供回收服务以及地域差异化等诸多实际因素对废旧家电残值影响的基础上,构建了基于消费者效用最大化的复杂动力学模型,分析了“网络回收认可程度”对回收渠道利润和系统稳定性的影响。研究发现:随着网络认可程度的提高,利润会出现先减少后增加的趋势,而回收系统的稳定性则会逐渐降低,对此,文章对这一现象分析了原因并给出了解决方法。研究成果对于中国多重回收方式并存的地区的家电回收市场的政策制定具有实际指导意义。
With the general consideration of the impact of such factors as the consumers’ expectation, the retailer’s recovery service, regional differences on the expected salvage value of waste household appliance, this paper establishes a complex dynamic model based on the consumers’ utility maximization, and investigates the influence of the acceptance degree to network recovery channel on the recovery channel profits and the system stability. It is found that as the acceptance degree to network recovery channel increases, the profits will firstly decrease to a minimum and then increase, while the stability of the recovery system will gradually decrease. Furthermore, the paper analyzes the reason and gives the solution, providing practical guidance for the policy-making in household appliance recovery market with multiple recovery modes.
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