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| Why is the “Internet +” Mobile Phone Recycling Mode Ineffective? ——An Analysis of Evolutionary Game Simulati on Based on mABM |
| LI Chunfa, WANG Xuemin, LAI Xixi, XUE Nannan
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| School of Management,Tianjin University of Technology,Tianjin 300384 |
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Abstract In order to explore the reason why the performance of “Internet +” mobile phones recycling mode is poor, on the basis of clarifying the factors affecting the performance of this recycling mode, an evolutionary game model is established to research strategy selection between consumers and recyclers (platforms). By analyzing its evolutionary stability strategy and stability conditions, the causes of the poor performance of this recycling mode is revealed. The mABM simulation model is used to simulate the evolution process, so as to verify the validity of the conclusions. The research shows that: 1) consumers’ recognition of environmental benefits is the significant factor that restricts the recycling effectiveness; 2) High sensitivity to information leakage losses and transaction convenience costs prevents consumers from adopting “active recycling” strategies, but providing safe and convenient recycling services will reduce the profits of recyclers, resulting in poor recycling performance; 3) The transparency of price and government subsidy distribution are the contradictions between consumers and recyclers.According to the interpretation, some relevant suggestions and strategies are proposed to improve the performance.
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Received: 25 November 2018
Published: 04 July 2019
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