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| Analysis of the Influence of the Network of Chinese Actors and Directors on the Film Market |
| ZHANG Dongji1, YANG Huijie2, XIAO Qin1
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1. College of Sciences, Shanghai Institute of Technology, Shanghai 201418, China;
2. Business School, University of Shanghai for Science and Technology, Shanghai 200093,China |
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Abstract In order to explore the multidimensional influence of directors and leading actors on the film, we establish the director-co-director network, the leading actor-co-director network and the director-leading double model network to analyse the the film market multi-directional from the perspective of network location. The regression results show that the director and the leading style does not affect the film's score, but co-directing can promotes the box growth. Both degree centrality and structure hole of the director and leading actor can promote the increase of film score and box office. However, they do not have superposition effect, the degree centrality has a greater relative influence. Sharing information is better than exclusive information.
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Received: 27 May 2021
Published: 09 January 2023
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