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| On the Competitive Situation of Airlines and the Influencing Factors from the Perspective of Network |
| WANG Yu, LEI Di, YU Jiaojiao, WEN Guobing
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| School of Economics and Management, Civil Aviation FlightUniversity of China, Guanghan 618307, China |
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Abstract In order to analyze the competitive pattern and factors influencing the competitive advantage of China's major domestic passenger airlines during the epidemic period, we use the TOPSIS-Entropy method and a modified Huff model to quantify the competitive advantage strength of airlines on routes, construct a weighted bipartite network of airlines-routes empowerment based on advantage strength, and study the market segmentation of airlines' competitive advantage and its static characteristics from the perspective of network. The Tobit regression model is used to analyze the factors influencing competitive advantage. The study shows that during the epidemic period, the airlines have a low degree of multi-market exposure, and the three major airlines have obvious competitive advantages, which vary greatly in city distribution and are mainly concentrated in their base cities; HU, 3U and other airlines have less obvious advantages in market competition and are more competitive and mainly around the second-tier coastal cities. The competitive advantage of airlines is constrained by a combination of factors, and the revenue during the epidemic period is more indicative of the ability to control cost.
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Received: 25 August 2022
Published: 26 April 2024
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