This paper establishes a multi-agent model on the spreading and governance of online negative word-of-mouth and examines the differences between the spreading and governance mechanism between regular network and small-world network. Simulation results show that the spreading and governance characteristics in different networks can be affected by the network size and structure, maturity of the community, etc.
ZHANG Yang
. Multi-Agent Modeling on the Spread and Governance Mechanism of Negative Online Word-of-Mouth[J]. Complex Systems and Complexity Science, 2014
, 11(4)
: 23
-28
.
DOI: 10.13306/j.1672-3813.2014.04.005
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