观点动力学视角下基于意见领袖的网络舆情反转研究

doi:10.13306/j.1672-3813.2019.01.001

Complex Systems and Complexity Science

2019, Vol. 16

Issue (1): 1-13 DOI: 10.13306/j.1672-3813.2019.01.001

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An Opinion Dynamics Approach to Public Opinion Reversion with the Guidance of Opinion Leaders

LIU Qi, XIAO Renbin

School of Artificial Intelligence and Automation, Huazhong University of Science and Technology, Wuhan 430074, China

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Abstract Opinion reversion is an important phenomenon in network emergencies and hot events. In order to explore the internal mechanism and the evolution law of public opinion reversion, we propose an opinion evolution model based on opinion leaders from the perspective of opinion dynamics. The model is applied to simulate the evolution process of public opinion under the guidance of opinion leaders. We take opinion leaders into account, improve the HK model and use social network analysis method to identify the opinion leaders based on scale-free network structure. To verify the simulation results we select the reversal case on sina twitter. The results show that opinion leaders play a key role in the evolution of opinion, which can guide the public opinion to reverse. The results also indicate that the improved model can simulate the evolution process of network opinion reversion.

Key words： opinion dynamics opinion leaders public opinion reversion sina twitter

Received: 19 January 2019 Published: 04 July 2019

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LIU Qi,XIAO Renbin. An Opinion Dynamics Approach to Public Opinion Reversion with the Guidance of Opinion Leaders[J]. Complex Systems and Complexity Science, 2019, 16(1): 1-13.

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http://fzkx.qdu.edu.cn/EN/10.13306/j.1672-3813.2019.01.001 OR http://fzkx.qdu.edu.cn/EN/Y2019/V16/I1/1

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