基于微分博弈的网络谣言协同治理行为研究

杨仁彪, 尹春晓

doi:10.13306/j.1672-3813.2025.04.019

复杂系统与复杂性科学 >

2025 , Vol. 22 >Issue 4: 145 - 153

DOI: https://doi.org/10.13306/j.1672-3813.2025.04.019

研究论文

基于微分博弈的网络谣言协同治理行为研究

展开

1.华中师范大学管理学院,武汉 430079;
2.西南大学教育学部,重庆 400715

杨仁彪(1995),男,重庆奉节人,博士研究生,主要研究方向为网络辟谣、网络舆情。

收稿日期: 2023-09-25

修回日期: 2023-12-28

基金资助

重庆市自然科学基金面上项目(CSTB2023NSCQ-MSX0989)

收起

On the Cooperative Governance Behavior of Internet Rumors Based on Differential Games

Expand

1. School of Information Management, Central China Normal University, Wuhan 430079, China;
2. Faculty of Education, Southwest University, Chongqing 400715, China

Received date: 2023-09-25

Revised date: 2023-12-28

Fold

摘要

网络环境中谣言传播会扰乱社会秩序,基于合作博弈视角,探究谣言传播过程中政府部门与社交平台之间的协同治理行为,并结合“3.21东航MU5735飞行事故”相关谣言案例进行深入分析,最后通过模拟仿真加以验证。结果表明:在协同博弈中,政府和平台的参与意愿最高,在Stackelberg主从博弈中,平台的协同意愿较Nash非合作博弈得到了明显提升,但政府的意愿没有增加;协同博弈中政府与平台的整体协同收益最高,Stackelberg主从博弈次之,Nash非合作博弈最低;只有当政府与平台之间的分配系数在一定范围内时,双方的协同行为才能达到帕累托最优状态。

本文引用格式

杨仁彪, 尹春晓 . 基于微分博弈的网络谣言协同治理行为研究[J]. 复杂系统与复杂性科学, 2025 , 22(4) : 145 -153 . DOI: 10.13306/j.1672-3813.2025.04.019

Abstract

The spread of rumors in the online environment can disrupt social order. Based on the perspective of a cooperative game, this paper explores the collaborative governance behavior between government departments and social platforms in the process of rumor dissemination and conducts an in-depth analysis by combining with the rumored case of "3.21 China Eastern Airline MU5735 Flight Accident", and finally verifies it through simulation. The results show that, firstly, the government and platform have the highest willingness to participate in the collaborative game, and in the Stackelberg master-slave game, the platform's willingness to collaborate is significantly improved compared with that of the Nash non-cooperative game, but the government's willingness does not increase; secondly, the government and the platform have the highest overall benefit from the collaborative game, followed by the Stackelberg master-slave game and the Nash non-cooperative game. game is the lowest; finally, only when the allocation coefficient between the government and the platform is within a certain range, the synergistic behavior of both parties can reach the Pareto optimal state.

参考文献

[1] 胡欢,郭晓剑,梁雁茹. 基于前景理论的重大疫情网络谣言管控三方演化博弈分析[J]. 情报科学, 2021, 39(7): 4553.
HU H,GUO X J,LIANG Y R. Game analysis of the three-way evolution of network rumor control under the major epidemic based on prospect theory[J]. Information Science, 2021, 39(7): 4553.
[2] 张金华,陈福集,张金鑫. 基于前景理论的网络谣言监管三方演化博弈分析[J]. 情报科学, 2018, 36(10): 8488.
ZHANG J H,CHEN F J,ZHANG J X. Evolutionary game analysis of online rumors supervision based on prospect theory[J]. Information Science, 2018, 36(10): 8488.
[3] 侯艳辉,管敏,王家坤,等. 基于Moran过程竞争性舆情信息的网络传播博弈模型[J]. 计算机应用研究, 2022, 39(7): 20502057.
HOU Y H,GUAN M,WANG J K, et al. Network game model of competitive public opinion information propagation based on Moran process[J]. Application Research of Computers, 2022, 39(7): 20502057.
[4] 杨阳,王杰. 情绪因素影响下的突发事件网络舆情演化研究[J]. 情报科学, 2020, 38(3): 3541, 69.
YANG Y,WANG J. The evolution of emergency network public opinion influenced by emotional factors[J]. Information Science, 2020, 38(3): 3541, 69.
[5] 邓建高,吴灵铭,齐佳音,等. 突发公共卫生网络舆情信息传播博弈分析[J]. 现代情报, 2021, 41(5): 139148.
DENG J G,WU L M,QI J Y, et al. Game analysis of online public opinion dissemination in public health emergencies[J]. Journal of Modern Information, 2021, 41(5): 139148.
[6] 何奇龙,罗兴,王先甲. 突发危机事件负面网络舆情化解的随机演化博弈分析[J]. 经济与管理, 2023, 37(2): 2029.
HE Q L,LUO X,WANG X J. Stochastic evolutionary game analysis of resolving negative network public opinion in emergencies[J]. Economy and Management, 2023, 37(2): 2029.
[7] 杨洋洋,谢雪梅. 三元主体交互视角下网络谣言监管的博弈演化研究[J]. 现代情报, 2021, 41(5): 167177.
YANG Y Y,XIE X M. Research on game evolution of internet rumor regulation from the perspective of ternary subject interaction[J]. Journal of Modern Information, 2021, 41(5): 167177.
[8] 张轩宇,陈曦,肖人彬. 后真相时代基于敌意媒体效应的观点演化建模与仿真[J]. 复杂系统与复杂性科学, 2023, 20(3): 4451, 59.
ZHANG X Y,CHEN X,XIAO R B. Modeling and simulation of opinion evolution based on hostile media effect in the post-truth era[J]. Complex Systems and Complexity Science, 2023, 20(3): 4451, 59.
[9] 祁凯,彭程,杨志,等. 基于SEIR演化博弈模型的突发危机事件网络舆情治理研究[J]. 现代情报, 2022, 42(4): 120133.
QI K, PENG C,YANG Z, et al. Research on network public opinion governance of emergent crisis events based on the SEIR evolutionary game model[J]. Journal of Modern Information, 2022, 42(4): 120133.
[10] LIU F,LI M. A game theory-based network rumor spreading model: based on game experiments[J]. International Journal of Machine Learning and Cybernetics, 2019, 10(6): 14491457.
[11] 刘子倩,夏志杰,王诣铭. 基于前景理论的品牌类网络谣言企业应对策略演化博弈研究[J]. 科学与管理, 2021, 41(4): 4855.
LIU Z Q, XIA Z J,WANG Y M. Evolutionary game research on the response strategies of brand network rumors based on prospect theory[J]. Science and Management, 2021, 41(4): 4855.
[12] 莫祖英,赵悦名,王垲烁. 突发公共事件下社交媒体虚假信息自净化动态博弈模型演化分析[J]. 情报杂志, 2023, 42(8): 111.
MO Z Y, ZHAO Y M, WANG K S. Evolutionary analysis of the dynamic game model for self-purification of social media disinformation under public emergencies[J]. Journal of Intelligence, 2023, 42(8): 111.
[13] KERMANI M A M A,ARDESTANI S F F,ALIAHMADI A, et al. A novel game theoretic approach for modeling competitive information diffusion in social networks with heterogeneous nodes[J]. Physica A: Statistical Mechanics and Its Applications, 2017, 466: 570582.
[14] 丁学君,刘思奇. 基于演化博弈的在线社会网络谣言传播行为研究[J]. 运筹与管理, 2020, 29(11): 1121.
DING X J, LIU S Q. Rumor spreading behavior on online social network based on evolutionary game theory[J]. Operations Research and Management Science, 2020, 29(11): 1121.
[15] 吴晓,刘万平,杨武,等. 新型社交网络谣言传播演化模型研究[J]. 复杂系统与复杂性科学, 2018, 15(2): 3444.
WU X, LIU W P, YANG W, et al. Research on novel evolution model of rumor propagation on social network[J]. Complex Systems and Complexity Science, 2018, 15(2): 3444.
[16] 顾秋阳,琚春华,鲍福光. 融入用户偏好选择的社交网络谣言传播和控制的演化博弈模型研究[J]. 情报科学, 2020, 38(7): 5968.
GU Q Y, JU C H, BAO F G. Evolutionary game model of rumor spreading and controlling incorporated with user preference selection[J]. Information Science, 2020, 38(7): 5968.
[17] 刘亚州,潘晓中,付伟. 基于节点从众博弈的社交网络谣言传播模型[J]. 计算机工程, 2018, 44(10): 303308, 313.
LIU Y Z, PAN Xi Z, FU W. Social network rumor spreading model based on bandwagon game between nodes[J]. Computer Engineering, 2018, 44(10): 303308, 313.
[18] 刘伟,丁凯文. 考虑声誉效应的网络众包参与者行为博弈模型及仿真分析[J]. 运筹与管理, 2020, 29(5): 181188.
LIU W, DING K W. Participants’ behavior game model and simulation analysis in crowdsourcing considering reputation effect[J]. Operations Research and Management Science, 2020, 29(5): 181188.
[19] 刘云龙,陈蕾羽,黄承锋. 基于微分博弈的成渝双城经济圈运输协同决策研究[J]. 公路, 2023, 68(3): 241247.
LIU Y L, CHEN L Y, HUANG C F. Research on transportation collaborative decision of chengdu-chongqing double city economic circle based on differential game[J]. Highway, 2023, 68(3): 241247.
[20] 盛志云,邵记友,徐榕桦. 平台所有者和参与企业数据共享行为的微分博弈研究[J]. 现代情报, 2023, 43(3): 8395.
SHENG Z Y, SHAO J Y, XU R H. Data sharing behavior in digital platform ecosystem based on differential game[J]. Journal of Modern formation, 2023, 43(3): 8395.
[21] 徐浩,谭德庆. 区域合作污染控制及动态收益分配策略研究[J]. 中国管理科学, 2021, 29(9): 6576.
XU H, TAN D Q. Research on regional cooperative pollution control and dynamic payment distribution strategy[J]. Chinese Journal of Management Science, 2021, 29(9): 6576.
[22] 中国民用航空局. 关于“3·21”东航MU5735航空器飞行事故调查进展情况的通报[EB/OL] [20230320]. http://www.caac.gov.cn/XXGK/XXGK/TZTG/202303/t20230320_217632.html.
CAAC.Briefing on the progress of the investigation of the "321" China Eastern Airlines MU5735 aircraft accident[EB/OL].[20230320]. http://www.caac.gov.cn/XXGK/XXGK/TZTG/202303/t20230320_217632.html.
[23] 知微事见. MU5735客机事故引发山火[EB/OL].[20240326]. https://trends.zhiweidata.com/trend?name=MU5735客机事故引发山火&startTime=1647852000000&type=weibo&wedName=ef.
ZHIWEIDATA. MU5735 airliner accident sparks mountain fire[EB/OL].[20240326]. https://trends.zhiweidata.com/trend?name=MU5735客机事故引发山火&startTime=1647852000000&type=weibo&wedName=ef.
[24] 新浪微博. MU5735客机事故引发山火[EB/OL].[20240326]. https://m.s.weibo.com/vtopic/detail_new?showmenu=0&q=%23MU5735客机事故引发山火.
SINA WEIBO. MU5735 airliner accident sparks mountain fire[EB/OL].[20240326]. https://m.s.weibo.com/vtopic/detail_new?showmenu=0&q=%23MU5735客机事故引发山火.
[25] 滕婕,胡广伟,王婷. 信息共享行为下基于随机微分博弈的辟谣效果预测研究[J]. 情报科学, 2022, 40(6): 177184.
TENG J, HU G W, WANG T. Prediction of rumor-refuting effect based on stochastic differential game under information sharing behavior[J]. Information Science, 2022, 40(6): 177184.
[26] 侯艳辉,管敏,王家坤,等. 全媒体时代基于微分博弈的网络舆情引导激励机制研究[J]. 中国管理科学, 2023, 31(8): 239252.
HOU Y H, GUAN M, WANG J K, et al. Research on the incentive mechanism of network public opinion guidance based on differential game in the omnimedia era[J]. Chinese Journal of Management Science, 2023, 31(8): 239252.

Options

文章导航

模态框（Modal）标题

摘要

本文引用格式

Abstract

参考文献