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| Characteristics and Mechanisms of Cross-platform Information Diffusion in Social Media |
| WANG Yu, XU Nannan, HU Haibo
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| Department of Management Science and Technology, East China University of Science and Technology, Shanghai 200237, China |
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Abstract To reveal the characteristics and influencing factors of cross-platform information diffusion in social media, this paper took the Legitimate Defense Case in Kunshan as an example and studied the characteristics and related factors of information diffusion from other platforms to Sina Weibo using statistical inference and regression analysis methods. We found that users are more inclined to the latter when balancing the high amount of information in microblogs with the convenience of obtaining information, and the transmissibility, basic reproductive number and diffusion depth of cross-platform information are significantly lower than those of non-cross-platform information. Information from WeChat official accounts, Weibo videos, Weibo articles and Sina news has more advantages over other types of information in terms of depth and scale of diffusion. Compared with ordinary users, users who are authenticated as media and government administration spread information from news platforms on a larger scale. A comprehensive consideration of the types and source platforms of information can help us to better understand the spreading of sudden social events in the Internet space, thus helping to effectively guide or control the evolution of public opinion.
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Received: 16 June 2021
Published: 09 January 2023
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