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| Price Competition, Freshness-keeping Effort and Evolution Mode of Cold Chain Logistics of Agricultural Products E-commerce |
| LI Chunfa, ZU Xiaotong, TIAN Gaidi
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| School of Management, Tianjin University of Technology, Tianjin 300384, China |
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Abstract Scientific and reasonable cold chain logistics mode is the key to ensure the price and freshness competitiveness of agricultural products e-commerce. For the supply chain involving two agricultural products e-commerce, e-commerce self-run cold chain logistics and third party cold chain logistics provider, the Stackelberg game model that takes into account the competition between two agricultural products e-commerce, and the dominance of third-party cold chain logistics provider, as well as the evolutionary game model for the choice of two agricultural e-commerce cold chain logistics modes is constructed. The influence of cross price elasticity, freshness demand elasticity, and preservation input cost coefficient of self-run and third-party on the evolution path is revealed through the simulation. The results show that: if the cross price elasticity, freshness demand elasticity and the third-party preservation input cost coefficient increase respectively, self-run cold chain logistics is the stable evolutionary strategy, e-commerce tends to self-run cold chain logistics. If the self-run preservation input cost coefficient increases, the third-party cold chain logistics is the stable strategy, the e-commerce tends to cooperate with the third-party cold chain logistics provider.
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Received: 20 March 2022
Published: 26 April 2024
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