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| Research on Multi Information Interactive Communication Mechanism of Public Opinion Based on Social Network |
| WANG Xiaoli, ZHANG Jing, CHEN Shuqin, QIAN Mengdi
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| School of Management, Shanghai University of Engineering Science, Shanghai 201620, China |
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Abstract To analyze the interactive dissemination mechanism of multiple information on the same public opinion event in social networks, this article divides the interaction between multiple information into three types: cooperation, independence, and competition. Based on the interaction situation of multiple information dissemination, an information dissemination model is constructed. Research has found that information attributes, information interaction factors, and network topology have different impacts on the dissemination of public opinion multi information, and different individuals have different characteristics of state changes during the interactive dissemination of multi information. The research results can help scholars better understand the mechanism of multi information interaction and dissemination of public opinion in social networks, and provide certain theoretical guidance for maximizing or controlling the dissemination of public opinion information.
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Received: 25 October 2022
Published: 07 November 2024
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