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| The Cross-platform Dissemination of Multi-topic Public in Opinion Triggered by Negative Corporate Events |
| WANG Xiaoli1, JI Qingqing1, ZHANG Jing2
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1. School of Management, Shanghai University of Engineering Science, Shanghai 201620, China;
2. School of Economics and Management, Dalian University of Technology, Dalian 116024, China |
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Abstract This study explores the influence of cross-platform user mobility on the dissemination of corporate negative information, focusing on the dissemination characteristics and patterns of multi-topic public opinion regarding corporate negative events. First, based on infectious disease theory, a cross-platform dissemination model for multi-topic public opinion on corporate negative events is constructed. The basic reproduction number is then derived using dynamic equations. Real-world case data are employed to estimate model parameters through equation fitting, followed by simulation analysis. The simulation results indicate that, the closer the cumulative number of corporate negative information posts approaches stability, the higher the degree of fit between the model curve and the real data; competition effects among topics lead to an inverse relationship between the basic reproduction number and the infection rate of a specific topic; user mobility from Weibo to Bilibili has a more significant impact on the spread of corporate negative topics.
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Published: 15 September 2026
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