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| The Evolutionary Characteristics of Cultural Tourism Information Dissemination in the New Media Environment |
| ZHANG Jie1,2, JIAN Lirong1
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1. College of Economics and Management, Nanjing University of Aeronautics and Astronautics, Nanjing 211106, China;
2. School of International Business and Tourism, Anhui Business College, Wuhu 241002, China |
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Abstract To study the evolutionary characteristics of cultural tourism information dissemination in the new media environment, analyze the impact of blogger promotion and host marketing on potential tourists, apply prospect theory to depict the profit and loss perception of bloggers and hosts in the process of cultural tourism information dissemination, comprehensively use SEIR and evolutionary game theory to construct a cultural tourism information dissemination model, and conduct numerical simulation with scenario cases in Xishuangbanna, Yunnan and Gaochun Old Street, Jiangsu. The research results indicate that, under a single information dissemination, the number of tourists follows an inverted U-shaped curve with the dissemination of cultural tourism information; The dissemination effect of cultural tourism information is positively correlated with the proportion of bloggers who choose communication strategies, the proportion of broadcasters who choose sales strategies, the number of contacts with communicators, the proportion of bloggers in the population, and the number of "fans" of bloggers, but negatively correlated with the duration of dissemination and natural attenuation parameters.
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Received: 24 February 2023
Published: 13 February 2026
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