Abstract：The advance-selling mode has prolonged the overall sales duration of products, which brings new problems to the decision-making of product ordering time for e-commerce platforms. In order to study and compare the product deposit, product price and e-commerce platform profit under the influence of two kinds of ordering time strategies, a two-stage leader-follower game model is established to analyze the influence of deposit sensitivity, balance sensitivity and manufacturing cost on ordering time selection and product deposit decision. The results show that the consumer’s sensitivity to the product deposit and the product balance will affect the wholesale price of the products in the delayed order model, while the wholesale price in the early order model is only affected by the sensitivity of the product deposit. Compared with the early order model, the delayed order model can be applied to consumers with more stringent product price sensitivity. The E-commerce platform’s advance-selling coupon/deposit strategy depends on the consumers’ sensitivity to the product balance.
李春发, 艾宇芬, 崔鑫. 预售模式下电商平台订货时间与定金决策研究[J]. 复杂系统与复杂性科学, 2024, 21(2): 112-119.
LI Chunfa, AI Yufen, CUI Xin. Ordering Time and Deposit Decision of E-commerce Platform Under Advance-selling Model[J]. Complex Systems and Complexity Science, 2024, 21(2): 112-119.
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