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复杂系统与复杂性科学  2025, Vol. 22 Issue (2): 151-158    DOI: 10.13306/j.1672-3813.2025.02.019
  研究论文 本期目录 | 过刊浏览 | 高级检索 |
基于数据驱动的居民垃圾分类激励行为模型
詹秀秀1,2,3, 陈蔚3, 毛江群2, 陈骧2, 沈淑英2, 刘闯3, 张子柯1
1.浙江大学传媒与国际文化学院,杭州 310058;
2.浙江净禾智慧科技有限公司,杭州 311122;
3.杭州师范大学阿里巴巴商学院,杭州 311121
Data-driven Modeling on Incentive Residents′ Behavior in Garbage Classification
ZHAN Xiuxiu1,2,3, CHEN Wei3, MAO Jiangqun2, CHEN Xiang2, SHEN Shuying2, LIU Chuang3, ZHANG Zike1
1. College of Media and International Culture, Zhejiang University, Hangzhou 310058;
2. Zhejiang Jinghe Intelligent Technology Co., Ltd, Hangzhou 311122;
3. Alibaba Research Center for Complexity Sciences, Hangzhou Normal University, Hangzhou 311121
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摘要 为探究激励机制对居民参与垃圾分类积极性的驱动作用,基于多个小区垃圾分类实证数据分析,通过RFM模型量化居民参与垃圾分类的积极性并做用户价值分类。在此基础上,围绕主观规范、分类知识和分类态度,建立用户价值转变的多主体仿真模型。结果表明,居民垃圾投递积极性受到主观规范的影响;分类知识和分类态度与居民垃圾投递积极性均存在正相关关系。
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詹秀秀
陈蔚
毛江群
陈骧
沈淑英
刘闯
张子柯
关键词 RFM模型垃圾分类个体行为多主体建模    
Abstract:To explore the driving effect of incentive mechanisms on residents′ enthusiasm for participating in garbage classification, this article is based on empirical data analysis of garbage classification in multiple communities. Using the RFM model, it quantifies residents′ enthusiasm for participating in garbage classification and categorizes user value. Based on this, a multi-agent simulation model of user value transformation is established around subjective norms, classification knowledge, and classification attitudes. The results show that residents′ enthusiasm for garbage disposal is influenced by subjective norms; there is a positive correlation between classification knowledge, classification attitudes, and residents′ enthusiasm for garbage disposal.
Key wordsRFM model    garbage classification    individual behavior    ABM
收稿日期: 2023-12-23      出版日期: 2025-06-03
ZTFLH:  C8  
基金资助:浙江省自然科学基金(LQ22F030008);杭州师范大学科研启动项目(2021QDL030)
通讯作者: 张子柯(1982),男,安徽枞阳人,博士,教授,主要研究方向复杂系统、社会计算等。   
作者简介: 詹秀秀(1989),女,安徽安庆人,博士,副教授,主要研究方向复杂网络、智能计算等。
引用本文:   
詹秀秀, 陈蔚, 毛江群, 陈骧, 沈淑英, 刘闯, 张子柯. 基于数据驱动的居民垃圾分类激励行为模型[J]. 复杂系统与复杂性科学, 2025, 22(2): 151-158.
ZHAN Xiuxiu, CHEN Wei, MAO Jiangqun, CHEN Xiang, SHEN Shuying, LIU Chuang, ZHANG Zike. Data-driven Modeling on Incentive Residents′ Behavior in Garbage Classification[J]. Complex Systems and Complexity Science, 2025, 22(2): 151-158.
链接本文:  
https://fzkx.qdu.edu.cn/CN/10.13306/j.1672-3813.2025.02.019      或      https://fzkx.qdu.edu.cn/CN/Y2025/V22/I2/151
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