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复杂系统与复杂性科学  2025, Vol. 22 Issue (4): 78-88    DOI: 10.13306/j.1672-3813.2025.04.011
  研究论文 本期目录 | 过刊浏览 | 高级检索 |
基于三方博弈的共享物流市场主体信用演化研究
陈静1,2, 李思雨1, 张晓1, 王国义1
1.北京物资学院物流学院,北京 101149;
2.北京市物流系统与技术重点实验室,北京 101149
On the Credit Evolution of Shared Logistics Market Subject Based on Tripartite Evolutionary Game
CHEN Jing1,2, LI Siyu1, ZHANG Xiao1, WANG Guoyi1
1. School of Logistics, Beijing Wuzi University, Beijing 101149, China;
2. Beijing Key Laboratory of Logistics System and Technology, Beijing 101149, China
全文: PDF(6199 KB)  
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摘要 针对共享物流运营中的信用困境,构建以平台主导的共享物流平台物流资源供给方物流资源需求方在内的三方演化博弈模型,设计信用保证金和奖惩政策,探究共享物流平台信用困境的形成机理并进行破解。研究发现:信用保证金制度和惩罚欺诈交易对系统向积极方向演化具有正向作用,且与演化速率正相关;奖励诚信和补贴投诉一定程度上能促进系统向积极方向演化,但超过阈值后会加重共享物流平台的负担;与奖励诚信相比,惩罚欺诈对系统向积极方向演化的作用更明显,因此惩罚为主、奖励为辅的策略更适合共享物流健康可持续发展。
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陈静
李思雨
张晓
王国义
关键词 共享物流信用保证金奖惩机制演化博弈    
Abstract:Considering the credit dilemma in the shared logistics operation, a three-party evolutionary game model of the platform-the logistics resource supplier-the logistics resource demander, and credit margin and reward and punishment policies are designed to explore the formation mechanism of the credit dilemma in the shared logistics platform. The research finds that, credit margin system and punishment for fraudulent transactions have a positive effect on the positive evolution of the system, and are positively correlated with the evolution rate; rewarding honesty and subsidizing complaints can promote the evolution of the system in a positive direction to a certain extent, but exceeding the threshold will increase the burden of the shared logistics platform; compared to rewarding integrity, punishing fraud has a more significant impact on the evolution of the system towards a positive direction, so the strategy of punishment first and reward second is more suitable for the healthy and sustainable development of shared logistics.
Key wordssharing logistics    credit deposit    reward and punishment mechanism    evolutionary game
收稿日期: 2023-05-30      出版日期: 2025-12-10
ZTFLH:  F250  
  F224.32  
基金资助:国家自然基金面上项目(71772016);国家自然基金青年项目(72002015);欧盟Switch Asia项目(ACA/2021/428472);教育部人文社会科学规划基金项目(23YJA630011);内蒙古科技重点研发和成果转化计划项目(2022YFDZ0020)
通讯作者: 王国义(1980),男,山东菏泽人,博士,副教授,主要研究方向为供应链管理。   
作者简介: 陈静(1978),女,内蒙古通辽人,博士,教授,主要研究方向为供应链管理、共享经济。
引用本文:   
陈静, 李思雨, 张晓, 王国义. 基于三方博弈的共享物流市场主体信用演化研究[J]. 复杂系统与复杂性科学, 2025, 22(4): 78-88.
CHEN Jing, LI Siyu, ZHANG Xiao, WANG Guoyi. On the Credit Evolution of Shared Logistics Market Subject Based on Tripartite Evolutionary Game[J]. Complex Systems and Complexity Science, 2025, 22(4): 78-88.
链接本文:  
https://fzkx.qdu.edu.cn/CN/10.13306/j.1672-3813.2025.04.011      或      https://fzkx.qdu.edu.cn/CN/Y2025/V22/I4/78
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