Stability Analysis of Supply Chain Network Structure Under Created Holiday Marketing
SUN Hongying1,2, TIAN Yu2
1. College of Computational Science, Zhongkai University of Agriculture and Engineering, Guangzhou 510225, China; 2. School of Business, Sun Yat-sen University, Guangzhou 510275, China
Abstract：In the past, some large electricity providers for marketing through traditional festivals, but the effect gradually achieve Extreme. 2009, Jack Ma created “Nov.11” and named “Singles day” and carried out marketing. The results amazed us. Different from the traditional festivals, the created holiday marketing is new trend and new field to research. This paper constructs a network of nodes and showed a batch arrival Poisson supply chain network model based on the exponential growth of the Poisson network model and analyze the nodes growth dynamic with a mean-field approach. The analysis shows the power-law exponent on stabilization distribution of attitudeis 1,furthermore, the numerical results and the theoretical values are in good agreement.
孙红英, 田宇. 节日营销阵发效应下供应链网络结构稳定性分析[J]. 复杂系统与复杂性科学, 2017, 14(2): 75-81.
SUN Hongying, TIAN Yu. Stability Analysis of Supply Chain Network Structure Under Created Holiday Marketing[J]. Complex Systems and Complexity Science, 2017, 14(2): 75-81.
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